Trillium Book Awards Author Reading 2015

Steps to a Successful Book Launch

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Happy Monday!

Today I'm writing about how to plan your book launch. These five steps are all based on my experience with my own launch in September 2011.

1.) Pick a location. The most common choices are bookstores or a bar/pub. Pick a place where you'll feel the most comfortable (and it helps if it's TTC accessible!) I chose Type Books on Queen West (http://typebooks.ca/), an amazing bookstore, and Becky Toyne (an Open Book columnist!) helped me with my launch and did a great job.

2.) Send out invites. Whether by email or Facebook event, this is the best part -- sharing the good news with your friends and family that your book is being published and you want to celebrate with them.

3.) Order the books. You want your books there so your friends and family can finally buy them! If you choose a bookstore for your launch, they will order the books for you, but if you hold it elsewhere you can arrange it with your publisher.

4.) Add some fun. Your launch will already be special but it's the little extras that will make it even more special -- food, a reading from your book, etc. I ordered cupcakes from the amazing Cupcake Shoppe (http://www.thecupcakeshoppe.ca/) for my launch.

5.) Enjoy! It's your night, and you worked hard to get to this point. It's time to celebrate. The night will feel like a blur -- visiting with your loved ones, signing books, making a speech, etc. But it's guaranteed to be a night you won't forget.

See you tomorrow!

The views expressed in the Writer-in-Residence blogs are those held by the authors and do not necessarily reflect the views of Open Book: Toronto.

Aya Tsintziras

Aya Tsintziras is the author of the YA novel Pretty Bones, which was selected for the Canadian Book Centre's Best Books for Kids and Teens in Spring 2012. She has a BA in Political Science from the University of Toronto and is currently pursuing a Masters of Journalism at Ryerson University.

Go to Aya Tsintziras’s Author Page