Trillium Book Awards Author Reading 2015

Readers Write: A Guest Post from Author Alison Silbert

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Boost Your Revenues

Author and Open Book reader Alison Silbert is on a month-long blog tour to discuss her recently published book. She shares with Open Book the story of how she came to write Boost Your Revenues. For a full list of Alison's tour stops, please click here.

As a child, I wrote lots of stories in school and did loads of journaling in my teen years. In 2004, I received certification in technical writing at George Brown College.

I started to write simple articles in the second year I was running my internet marketing business as a way to generate prospects’ interest, exposure and credibility. I found that I tremendously enjoyed writing as a way of expressing my unique abilities to teach others about online marketing and constructing websites, that I ended up continuing to write articles.

A colleague suggested I put commonly asked questions into a book that I could hand out to prospective clients. It seemed like a good idea, so I went ahead and wrote the outline, then found potential book publishers (two of which showed interest in the outline). I completed the copy of the book, resubmitted the full manuscript to the same two publishers outlining the pre-qualifying process I had already completed and signed a deal.

Boost Your Revenues was born. In 2007, I revised the copy within the book to include new questions I had begun to hear and included brief instruction-sets about how to use some simple website template styles, how to use some common content management systems (e.g. Wordpress, Joomla and Drupal) and some common questions that someone seeking a website company should ask any representative. I also included thought-provoking marketing topics such as “how to refine your ideal client definition” and “how to make your website compel your ideal client to start sales cycles for you” and a full section dedicated to simple ways the non-technical business-person can promote a website and boost their search engine rank via article writing and social media postings.

For more details about the book, email us at to order copies of the book go from, Barnes & Nobile and from

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